Launch Your Career in Digital Marketing & E-commerce

This professional certificate program, developed by Google, prepares you for in-demand jobs in digital marketing and e-commerce. No degree or experience required to get started. Gain professional training designed to help you stand out to employers.

What You'll Learn

• Create digital marketing and e-commerce strategies
• Attract and engage customers through digital channels
• Measure marketing performance through analytics
• Build e-commerce stores and analyze performance
• Use platforms like Google Ads, Facebook Ads, and Shopify

Professional Certificate Courses

This program includes 7 comprehensive courses:

1. Foundations of Digital Marketing and E-commerce
   • Overview of digital marketing and e-commerce
   • Career opportunities in the field
   • Key digital marketing channels
2. Attract and Engage Customers with Digital Marketing
   • Search engine optimization (SEO)
   • Search engine marketing (SEM)
   • Display advertising and video marketing
3. From Likes to Leads: Social Media Marketing
   • Social media strategy development
   • Content creation and community management
   • Paid social media advertising
4. Google Ads and Measurement
   • Google Ads campaign setup
   • Keyword research and bidding strategies
   • Conversion tracking and analytics
5. E-commerce Platforms and Analytics
   • Shopify and WooCommerce fundamentals
   • Product listing and inventory management
   • E-commerce analytics and reporting
6. Build and Optimize E-commerce Stores
   • Store design and user experience
   • Checkout optimization
   • Mobile commerce strategies
7. Capstone Project: Digital Marketing Campaign
   • Develop a complete digital marketing strategy
   • Execute campaigns across multiple channels
   • Analyze results and optimize performance

Skills You'll Gain

1. Digital Marketing
2. E-commerce
3. Social Media Marketing
4. Search Engine Optimization (SEO)
5. Google Ads
6. Email Marketing
7. Content Marketing
8. Marketing Analytics
9. Customer Loyalty
10. Shopify

Career Opportunities

This program prepares you for roles such as:

• Digital Marketing Specialist
• E-commerce Associate
• Social Media Manager
• Marketing Analyst
• SEO Specialist
• Content Marketer